Sometimes it's easy to forget mixed martial arts is, above all else, a business, with various competing interests all fighting to grow a product. The product just happens to be two grown adults trying to render each other unconscious.
That's not to dismiss the artistry, because MMA is obviously deeper than just two men punching each in the face, but none of this success would be possible without the wheeling and dealing behind-the-scenes. It's the reason 8 million people can watch Junior dos Santos smash Cain Velasquez on FOX, and it's the reason Bellator has climbed from a blip on the radar to a national promotion.
Few...
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