WWE Network Takes a Big Hit – Update on Launch, WWE Website Traffic

- WWE’s website did 12.5 million unique visitors in May, down 9% from the 13.7 million in May of 2011. WWE’s shop website averaged 645 orders per day in May, down 23% from May of 2011.

- Word is that DirecTV has no interest in carrying the WWE Network, which would knock about 30% of its potential revenue off. There’s been talk that very few cable carriers are committing to paying a per subscriber rate for WWE’s Network, which is what the company was counting on for profitability. The alternative is to be like HBO or Showtime and charge a subscription fee directly to consumers.

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