After the publicity surrounding the cancellation of UFC 151 - which will forever go down in history as the phantom card that never took place - Jon Jones, who has taken a share of the blame, is now likely to find himself, at least temporarily, as a member of a select group.
You can use the term villain, bad guy, or heel, but it's the big star who goes to the cage with thousands booing their lungs out, hoping to vicariously live through their opponent in seeing them beaten. When one of the fighters is truly hated by the crowd, it can increase ticket sales and it creates a great atmosphere surrounding fights.
But heels...
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